It's said 4 of 5 business start-ups fail.
Why risk so much with the potential of failure? You may be asking a similar question.
We are tackling how to launch new business initiatives centered on the Gospel and Kingdom of God. We desire these businesses to be catalysts for the Gospel to transform lives, change communities, bring reconciliation, and glorify God. Ideally this would happen whether or not the business succeeds, but we are working toward sustainability and success.
Businesses help address several major issues in countries around the world, one of which is access. In many places like Pakistan, Bangladesh, or parts of India, people have restricted access to the church or even a single believer. In other places, like Japan or Turkey, hearts are closed to Jesus. A current example of access is a business in an unreached people group of Southeast Asia that employs several hundred and impacts thousands in their family and relational networks. These are people engaging the Gospel and Kingdom of God naturally throughout their work every week.
Business is only one context to help people have access to the Gospel. Ultimately, we know the Gospel will bring transformation, not business.
If you want to be part of launching or joining Gospel and Kingdom centered businesses... there are a couple businesses that have critical needs in Central Asia, South Asia, and East Asia. The best way to start is by participating in an Entrepreneurial Readiness Workshop.
We hope to see the Kingdom multiply around the world. It is worth the risk!
– GEN Desk Director